Wednesday, May 6, 2020

Introduction to Marketing Tourism Considered

Question: Discuss about the Introduction to Marketing Tourism Considered. Answer: Introduction: Tourism considered among one of the most important sectors in the economy. Especially, for the small countries or the developing countries tourism industry has played a major role in developing economical condition. In this report, the focus is on the English town Shrewsbury. The Shrewsbury city that is located in the border of England and Wales has considered among the popular tourist places of the entire United Kingdom region. Over the many years, the town has managed to attract tourist from different parts of the world with its unique architecture designs and town halls. In addition, the transport facility of Shrewsbury is so highly designed that people can easily come from all the prime cities of England very easily. In fact, from London, it only requires 3 hours to visit Shrewsbury city. As a result, Shrewsbury has able to represent itself as one of the popular tourist destination of the UK region. However, it is still not able to represent itself as the first priority tourist d estination for the UK region. In 2011, a study highlighted that Shrewsbury has only able to attract 2.5 million of tourist per annum whereas similar size cities of UK like Chester has recorded almost 42 million visitors per annum. This highlighted that Shrewsbury is not utilizing its uniqueness properly to attract tourist from different places of the world. Hence, it has to develop an effective marketing strategy that has the potential to grab the attention of the visitors. Therefore, the report focuses on to develop an effective marketing plan, which will help Shrewsbury to increase the number of visitors that will eventually create a positive impact in the rate of economic development of Shrewsbury. Background analysis: As per the article by Mariani et al. (2014) tourism development can play a significant role in the economical development of that the particular society. Since, tourism development attracts people from different parts of the world. As a result, it creates more job opportunities for the local people. In addition, requirement of skills in the tourism development is not that high. Therefore, it allows many people whom might not be suitable for other industry to get a job in the tourism sector. Therefore, it actually helps to improve the overall condition of the economy. According to Kimbu and Ngoasong (2013), tourism development not only helps to improve the businesses of the tourism company but also create a positive impact on the other associated business as well. For instance, tourism development in Chester has influenced the hotel industry to grow at a rapid pace so that it can able to handle the additional number of tourist. Therefore, it also has a major positive impact on the gov ernmental revenue processes. Shrewsbury regarded as one of the finest medieval towns because of its environmental richness. The city also has several popular tourist destinations such Shrewsbury museum, Shrewsbury art gallery and Wroxeter roman city etc. According to Mariani et al. (2014), these destination has enough appeals to increase the popularity of Shrewsbury as tourist destination sport. In addition, the marketplaces of Shrewsbury are also very popular among the tourists. According to the study by Pike and Page (2014), 67% of total number of tourist comes to visit Shrewsbury from the major cities of England to shop and visit the market places. Therefore, the city does have huge potential to attract more number of tourists, which will eventually help to increase the rate of economic development of Shrewsbury. However, the number regarding the amount of visitors in Shrewsbury as compared to other similar size cities is very low. Therefore, the article by Soteriades (2012), mention that Shrewsbury is not ut ilizing huge potential for the development of tourist. Hence, it again highlighting the fact that Shrewsbury have to implement effective marketing plan so that it can able to emerge as a major tourist destination not only in England but also in the entire United Kingdom region. Marketing objectives: The above study highlighted the fact that Shrewsbury is struggling to represents itself as one of the popular tourist destination of the United Kingdom region. Therefore, marketing objective of Shrewsbury tourist development will have to focus on the followings: To attract domestic population to visit Shrewsbury so that it can become one of the popular domestic tourist destination To target foreign tourists whom are visiting in the other popular places in England and UK To attract people aged from 15-45 years in order to increase the revenue level of the society To create more job opportunities in the city To develop advance hospitality facilities within the city so that it is become more convenient for people to visit Shrewsbury To enhance the rate of economical development within the society To improve per-capita income of the local people of Shrewsbury so that they can able to live better quality life To increase the foreign currency income of Shrewsbury To utilize tourist development in such a way so that it cannot able to create negative impact on the environmental richness of Shrewsbury Internal analysis and external analysis: According to Tsai (2012), internal and external analysis is the primary stage of marketing plan. Since, it helps to develop a marketing plan that has the potential to fulfill the marketing objectives. Internal analysis: SWOT is among the most popular internal analysis tools that is utilized everywhere in the world. SWOT analysis of Shrewsbury tourism development described as follows: Strengths: Well-developed communication and transport system with the major cities of England and UK Environmental richness of the city The entire city is covered up with 10th century architecture, which can have major role in tourist development Very popular marketplaces Weaknesses: Not so much popular among the domestic and international tourist Lack of enjoyment places for the adult people like bars and pubs Lack of effectiveness in the present marketing strategies regarding tourist development Fewer number of hotels as compared to other popular tourist destinations Opportunities: Yet to emerge as one of the most popular tourist destinations of the country Huge potential to attract tourist from different parts of the world Well-developed infrastructure and hospitality services Threats: Competitions with many other domestic places such as Chester, Lincoln etc Potential negative impact due to climate change Figure 1: SWOT Analysis of Shrewsbury tourism (Source: Goodall and Ashworth 2013) External analysis: As per the article by Tsiotsou and Goldsmith (2012), PEST analysis can able to evaluate all the external factors related to tourism development effectively. Therefore, the report conducted PEST analysis in order to evaluate all the external factors that Shrewsbury will have to consider in order to implement an effective marketing plan. Political factors: According to Buhalis and Crotts (2013), government taxation techniques can have major impact on the tourist development process of a particular destination. Since, it can has the potential to increase the overall budget of visiting a particularly destination. In case of Shrewsbury, tax rate is comparatively higher. Therefore, many tourists feel reluctant to visit the places of Shrewsbury. Hence, government will have to formulate a taxation technique, which not only will increase the revenue level of the government but also induces tourists to visit Shrewsbury. Political stability is another prime factor that marketing plan of Shrewsbury will have to consider. Since, political stability allows government to develop long-term plan for tourist development, which is required for Shrewsbury tourism. Government spending in the tourism and infrastructure development sector also has major role in tourism development. Since, well-developed infrastructure can induce many people to visit the city (Gallarza, Gil-Saura and Holbrook 2012). Hence, it highlighted the fact that Shrewsbury government also have to spent huge amount in order to represent itself as a competitors of the cities like Chester. Economical factors: Foreign Exchange Rate is among the top important factor that can have impact on the tourist development. Many studies have identified that majority of the money spent by tourists ended up in leaving the country. For instance, it rises up to almost 70% in Thailand (Warnick, Bojanic and Cartier 2016). Hence, marketing plan will have to secure that money spent by tourist in Shrewsbury does not leave the place. As mentioned earlier, tourism development increases the job opportunity in the economy. Therefore, it increases per-capita income and GDP of the Society. Hence, marketing plan will have to develop in such a way that can provide positive impact to these two factors. Unemployment rate is another important factor of tourism development. Since, tourism development has the potential to increase the job opportunity in society; every economy is looking to improve the number of tourist so that more local people can able to get jobs. Social factors: According to Truong and Hall (2013) social factor has crucial role in developing tourist in a particular destination, as majority of the people like to visit those places where they fell comfortable with the culture. Since, it allows tourists to create a bonding or relationship with the local people, which have great impact on the satisfaction level of the tourist. Number of population is another important social factor that can have impact on the tourism development of Shrewsbury. Since, majority of the people likes to visit places in the holidays where there not too much crowd interference (Dickinson et al 2014). It reflects that as the number of population grows higher, chances of tourism development keep on decreasing. Eating habit is another important social factor that can have impact on the tourism development. If the eating habit of Shrewsbury does not match with the eating habit of tourists then might not feel interested to visit the places. In addition, all the popular places of the world has the facility of having several types of food so that every people can able to enjoy their holidays to the fullest (Ruhanen, Mclennan and Moyle 2013). Hence, marketing plan of Shrewsbury will have to consider the development different types of restaurants in which every types of food can be available at a decent price. It will definitely create positive impact on the tourist development. Technological factors: In present time, technology has become one of the significant factors regardless of any industry. In addition, it is growing day by day, which increases the significance of this even more. Hence, marketing plan of Shrewsbury also has to consider several technological factors. For instance, social media has huge influence in the present generation (McCabe 2014). As a result, if marketing plan of Shrewsbury can able to utilize it properly, it will definitely increase the popularity of the city as a tourist destination. Technological factors also have the potential to increase the effectiveness of the marketing campaign. For instance, several types of promotional technique such as display marketing and direct marketing used for the development of the tourist in present time. In addition, technological development also allows people to evaluate the kind of sites they will see at the time of visiting a particular place (Spenceley 2012). In fact, all the information about a particular place is easily available in the internet. Therefore, people can easily evaluate and decide where they will visit at the time of holidays. Hence, technological factors have huge influence on the tourist development, which marketing plan of Shrewsbury will have to consider at the time of developing marketing strategy. Figure 2: PEST Analysis (Source: Fletcher et al. 2013) Customer definition: According to Hays, Page and Buhalis (2013) effectiveness of marketing plan is highly depended on the identification of the customers. Specifically, tourism development requires people from all parts of the world to visit the particular place. However, as Shrewsbury is struggling to become the first choice of tourists, it first has to target domestic people in order to increase the number of visitors. Hence, it had to implement mass marketing approach to increase the awareness and popularity of Shrewsbury. However, mass marketing approach will have to be different for different age group of people. Since, requirement or expectations vary with the age. Therefore, marketing plan of Shrewsbury will have to implement in such a way that it could able to cover the requirements of every generation of people. Buhalis and Foerste (2015) highlighted shopping, sightsee and food culture are the prime attraction for the tourist in Shrewsbury. Therefore, marketing plan of tourist development will have to develop with the focus of these factors. For instance, older age people generally like arts, museum and historical places. Therefore, marketing plan for this generation will have to highlight these sites of Shrewsbury. On the other hand, younger generation likes to shop and taste different types of food. Hence, marketing plan for younger generation will have to focus on the uniqueness of the marketplaces and restaurants of Shrewsbury so that they feel attracted towards the city. Marketing plan will also have to focus on the importance of foreign tourists. Since, UK considered as one of the most popular places for foreign tourists (Kozak and Martin 2012). Hence, if Shrewsbury can able to implement effective marketing plan, it will definitely able to attract more number of foreign tourists in the city. However, development of foreign tourist also has to depend on the investment pattern of the government of Shrewsbury in the infrastructure development sector. Since, higher number tourist requires superior quality of infrastructure as well. Marketing mix tactics: As per the article by Hall (2013), tourism marketing reflects an organized and combined effort of the businesses or the national tourist bodies in order increase the satisfaction level of tourists. Marketing in the tourism sector has several advantages as it allows creating an environment that focused towards the customers. According to the AIDA model of marketing, it is very important to catch the attention of the customers first. This will allow creating interest in the customers mind. Interest will increase the desire of the potential customer to visit a particular place. Thus, the desire will eventually influence people to visit Shrewsbury. In tourism marketing strategy, there are 7 Ps of marketing that are very helpful to gain attention, interest and desire of the people. Hence, it is very important to utilize all the factor of the marketing mix in order to fulfill the objective of the implementation of marketing plan. Product: Product in tourism referred to any products or services that are related to tourism such as accommodation, transportation, restaurants, landscapes and shops etc. In tourism industry, some of products are available at free of costs as compared to another industry. For instance, friendliness of the local peoples, beauty of the nature of Shrewsbury is available at free of cost for the tourists. As per the article by Morrison (2013) 4 As plays a crucial role in explaining a product of the tourism industry. These factors are- attraction, accommodation, amenity and accessibility. Attraction is a very important tool, as it influences the tourist in selecting a particular destination of the world. Hence, marketing plan of Shrewsbury will have to utilize all its unique products like marketplaces, museum, and environmental richness so that people from all around the world feels attracted towards visiting Shrewsbury. Accommodation also has major role in developing image of a particular destination, as most of the tourists look for better places for stay after the completion of the trip. Hence, marketing plan will have to focus on the development of hotels and restaurants so that it can able to increase the satisfaction level of the tourist. Amenity is important in the tourism industry, as it helps to develop image in the visitors mind. Hence, if marketing plan can able to maintain proper level of amenity, it will definitely able to improve the satisfaction level of the tourist. In addition, it also helps Shrewsbury to gain benefits from the positive word of mouth communication. Accessibility factor depends on the implemented product positioning in the market. According to Hudson and Thal (2013), positioning of the product is very difficult in the tourism industry, as it requires huge amount of knowledge and specialization about the potential of every product in a particular destination. Hence, marketing plan of Shrewsbury also has to develop in such a ay where it can able to utilize all its product for attracting more and more tourist. Price: Price in tourism industry defined as the combination of non-monetary and monetary prices. Monetary prices include prices that requires for entrain the destination whereas non-monetary prices include time required to reach a particular destination, future benefits and risks during the journey to that particular land. The primary objective of price setting is analysis of kind of impact it can made on the return on investment. Hence, Shrewsbury will have to develop pricing strategy based on the demand of the customers. Specifically, demand fluctuates in season to season. Therefore, pricing strategy of marketing plan will have to be flexible enough in order to reset its price according to the demand. Pricing strategy of marketing plan also has to consider the competitors pricing strategy in order to evaluate the kind of strategy will have the potential to provide competitive advantage to Shrewsbury. As opined by Dolnicar and Ring (2014) cities such as Chester has able to attract huge number of customers primarily because of its unique pricing strategy. Traditionally, systematic pricing approach has eight steps, which Shrewsbury also has to follow in order to increase the popularity of the city. Firstly, Shrewsbury authority will have to identify potential customers. Secondly, it had to focus on the estimation of the demand and supply factor in the city. Thirdly, competitors prices will have to be estimated by the authority. Fourthly, it had to evaluate alternative basic prices for the visitors. Fifthly, net price calculation has to be made. Sixthly, the authority will have to calculate the expected amount of profit from the tourism industry. Seventhly, authority will have to esti mate the total cost of introducing pricing strategy and finally the authority will have to conduct in-depth study for the different segment of Shrewsbury for the further development. Since, Shrewsbury is currently struggling to gain popularity as a tourist destination; it has to implement low price strategy so that more people get attracted towards the city. Place: Place is an important factor of the marketing mix, as people perceive an image when they consider about a particular place. Hence, marketing plan of Shrewsbury will have to formulate in such a way that can increase the desire of travelling to the city when they will think about Shrewsbury. Ashworth and Goodall (2012) state that major variables of place are channel of distribution, merchandising and transportation. Transportation is important, as it allows tourists to visit different places of a particular city very quickly. In case of Shrewsbury, it already mentioned that transportation is well developed. Therefore, marketing plan regarding the tourist development in Shrewsbury will have to highlight the transportation factor in such a way that the people feel to visit the city more. Marketing plan also will have to focus on the awareness factor about a particular place. Since, many studies have identified that having cultural, environmental and visual richness is not only the factors that can have impact on the tourist development. In fact, creating awareness about a particular city has the potential increase the curiosity of the people. Therefore, it will help the city to increase the present level of visitors, which will eventually place to develop further. Promotion: According to Pastras and Bramwell (2013), promotion is arguably the most important factor of marketing mix. As tourism industry is a huge phenomenon, government generally develops advertisement in tourism industry. In addition, Shrewsbury is struggling to represent itself as one of the prime destination for the tourist even though it has all the necessary requirements that a popular tourist destination requires. Hence, significance of promotion or advertising technique has become huge. Generally, advertising divided under four categories, outdoor advertising, indoor advertising, direct advertising and media advertising. The marketing plan of Shrewsbury will have to consider all types of advertising in order to increase the popularity of the city as a tourist destination. For instance, the advertisement in television or social media can have huge amount of impact on the popularity of the city. Another aspect that marketing plan of Shrewsbury will have to consider is development of the brand of Shrewsbury as a tourist destination. Since, it will help to develop a good image on the mind of the potential customers. Figure 3: Marketing Mix for tourist development in Shrewsbury (Source: Frochot and Batat 2013) Conclusion: The current trend in tourism industry no longer focused only on the sand and sea tourism. Rather people getting more attracted towards the green tourism and cultural heritage. Therefore, places like Shrewsbury are getting more and more popular as a tourist destination. The above study also highlighted that Shrewsbury has all the requirements to become as one of the popular places of the UK region. However, currently it is not able to utilize its potential to its fullest, as the city is struggling to become top priority destination for the tourists. Thus, the above-suggested marketing plan can able to help Shrewsbury to improve the number of tourist visits in the city. References: Ashworth, G. and Goodall, B., 2012.Marketing tourism places(Vol. 2). Routledge. Buhalis, D. and Crotts, J., 2013.Global alliances in tourism and hospitality management. Routledge. Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for travel and tourism: Empowering co-creation of value.Journal of Destination Marketing Management,4(3), pp.151-161. Dickinson, J.E., Ghali, K., Cherrett, T., Speed, C., Davies, N. and Norgate, S., 2014. Tourism and the smartphone app: Capabilities, emerging practice and scope in the travel domain.Current Issues in Tourism,17(1), pp.84-101. Dolnicar, S. and Ring, A., 2014. Tourism marketing research: Past, present and future.Annals of Tourism Research,47, pp.31-47. Fletcher, J., Fyall, A., Gilbert, D. and Wanhill, S., 2013.Tourism: principles and practice. Edinburgh Gate, UK: Pearson. Frochot, I. and Batat, W., 2013.Marketing and designing the tourist experience. Goodfellow Publishers. Gallarza, M.G., Gil-Saura, I. and Holbrook, M.B., 2012. Customer value in tourism services: meaning and role for a relationship marketing approach.Strategic Marketing in Tourism Services. Bingley, UK: Emerald, pp.147-163. Goodall, B. and Ashworth, G. eds., 2013.Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Hall, C.M., 2013.Wine, food, and tourism marketing. Routledge. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel Tourism Marketing,30(1-2), pp.156-160. Kimbu, A.N. and Ngoasong, M.Z., 2013. Centralised decentralisation of tourism development: a network perspective.Annals of Tourism Research,40, pp.235-259. Kozak, M. and Martin, D., 2012. Tourism life cycle and sustainability analysis: Profit-focused strategies for mature destinations.Tourism Management,33(1), pp.188-194. Lumsdon, L., 2016.Marketing for tourism. Springer. Mariani, M.M., Baggio, R., Buhalis, D. and Longhi, C. eds., 2014.Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs(Vol. 1). Palgrave Macmillan. Mariani, M.M., Buhalis, D., Longhi, C. and Vitouladiti, O., 2014. Managing change in tourism destinations: Key issues and current trends.Journal of Destination Marketing Management,2(4), pp.269-272. McCabe, S. ed., 2014.The Routledge handbook of tourism marketing. Routledge. Morrison, A.M., 2013.Marketing and managing tourism destinations. Routledge. Pastras, P. and Bramwell, B., 2013. A strategic-relational approach to tourism policy.Annals of Tourism Research,43, pp.390-414. Pike, S. and Page, S.J., 2014. Destination Marketing Organizations and destination marketing: A narrative analysis of the literature.Tourism Management,41, pp.202-227. Ruhanen, L.M., Mclennan, C.L.J. and Moyle, B.D., 2013. Strategic issues in the Australian tourism industry: A 10-year analysis of national strategies and plans.Asia Pacific Journal of Tourism Research,18(3), pp.220-240. Soteriades, M., 2012. Tourism destination marketing: approaches improving effectiveness and efficiency.Journal of Hospitality and Tourism Technology,3(2), pp.107-120. Spenceley, A., 2012.Responsible tourism: Critical issues for conservation and development. Routledge. Truong, V.D. and Hall, C.M., 2013. Social marketing and tourism: What is the evidence?.Social Marketing Quarterly, p.1524500413484452. Tsai, S.P., 2012. Place attachment and tourism marketing: Investigating international tourists in Singapore.International Journal of Tourism Research,14(2), pp.139-152. Tsiotsou, R.H. and Goldsmith, R.E., 2012.Strategic marketing in tourism services. Emerald Group Publishing. Warnick, R.B., Bojanic, D.C. and Cartier, E., 2016. A Comparison of Economic Impact Measurement Techniques for a Tourism Special Event.Journal of Travel Research, p.0047287516643412.

Saturday, April 25, 2020

The Insider Secret on Good Essay Profiling Topics Exposed

The Insider Secret on Good Essay Profiling Topics Exposed There's, naturally, a limit on the variety of pages even our very best writers can produce with a pressing deadline, but usually, we figure out how to satisfy all the clients seeking urgent assistance. Another well-known truth is that the list of law topics for essays usually will come with some form of a twist, so you need to dig deeper and find the cases to appeal to, court orders you can depend on and far more evidence to strengthen your thesis. One of the most usual profile essay assignments is one where the author profiles a specific individual, offering information about who that person is and the reason why they are important. When you read over the list of topics on various books or internet resources you will understand that you do know several things in depth, well enough to teach, but there are a few topics that are easier than other people to explain. What You Should Do to Find Out About Good Essay Profilin g Topics Before You're Left Behind You don't need to find super technical with legal argumentative essays, but make certain to do your homework on what the present laws about your preferred topic actually say. Possessing a very clear outline will ease the segment of writing the body for the essay. Concentrate on developing every portion of the outline and the essential points shouldn't be left out. To choose which subject you're likely to discuss, it's vital to see the complete collection of good persuasive speech topics from the special area of study. Ideas, Formulas and Shortcuts for Good Essay Profiling Topics Frequently the procedure of racial profiling seems to be wholly ineffective when it has to do with exposing the criminals. It's thus quite obvious that racial profiling was left to take its course despite the large number of cons related to it. Not only do racial profiling subordinate the whole community civil rights but also it has changed into a tool that's ineffe ctive in preventing crimes. Basically it is unfair and should not be encouraged. Life, Death, and Good Essay Profiling Topics There ought to be a law enforcement body to ensure the rules are followed. The effect of racial profiling on citizens attitude to police ought to be analyzed, since the attitude of public has an immediate influence on the efficacy of law enforcement. The racial profiling contributes to police and the people mistrust and therefore limiting the potency of the law enforcement agencies. At the degree of civil rights, it's potentially problematic for a man or woman to be targeted with special law enforcement attention simply due to his demographic characteristics. The Unexpected Truth About Good Essay Profiling Topics In the end, the fifth part will consist of a crucial reflection on whether racial profiling should continue within the usa, along with whether it's feasible for the practice to never continue. A discussion about the topic of racial profiling in the usa is provided hereof. There's also the obvious point that even the possible advantages of racial profiling might not always cover the costs. In general, it has been conceptualized within the United States has both a civil rights issue on the one hand and a pragmatic issue on the other. Most Noticeable Good Essay Profiling Topics If you wish to compose a controversial essay, you definitely must look for the most effective social issues topics or satire topics. You always need to start looking for academically proved and trustworthy sources that it is possible to cite in your essay. Researching the topic permits you to find out more about what fascinates you, and should you pick something you truly like, writing the essay will be more enjoyable. As everyone probably knows, simply because you've got a definition essay topic and a couple examples doesn't signify you've got an essay. You might incorporate a single paragraph with a philosopher's argument that doesn't agree to your own. The very first step in writing a euthanasia argumentative essay is to find out more about the topic. The thesis statement ought to be centered on the topic and appear at the previous sentence of the introduction paragraph. Police brutality against African Americans is a significant societal problem which affects many states across the United States. The understanding of police brutality and discrimination towards black individuals can cause problems for many individuals, regardless if they're criminals or innocent civilians. One of the principal issues with police brutality is the fact that it often goes unaccounted for. An even larger problem with police brutality in america is that it looks deeply tied to racism. Good Essay Profiling Topics - What Is It? The important drawback towards ending the racial profiling menace in the usa is the law enforcement agency, which is co mposed of a vast majority of whites, who aren't ready to set the law into practice. The issue of racial discrimination is among the toughest and painful issues of humanity. Racial profiling has been part of the criminal justice system for quite a while now, and is nothing new. It is an important problem that affects numerous Americans in everyday situations. Custom writing company may assist you with your college assignments. Don't be worried if you don't have good writing skills because you always ought to seek the services of an expert to finish your assignment punctually. You will discover that lots of the topics can be adapted to suit almost any sort of writing assignment. Many say they don't care about the random checks, but that's almost never the situation. What Good Essay Profiling Topics Is - and What it Is Not Racial Discrimination is a critical problem on the planet today. Then, the second part will proceed to a number of the prominent ways that racial profiling works within the USA today. Racial Profiling has existed for years and very frankly, I don't see it fading away any time soon because it's practiced in many elements of the planet and so cannot be prevented. It has become a significant part of law enforcement within the United States and across the world in these times.

Research Paper Topics For Chinese Culture and Society

Research Paper Topics For Chinese Culture and SocietyThe good news about writing a dissertation or dissertations is that there are many research paper topics for Chinese culture and society. While these subjects will most likely be not exactly what you had in mind when you first came up with the topic, they should be just the thing to help you make it through all of your tedious preparation time. And at the end of the year, that project that was so frustrating before will probably be a breeze.One of the best areas for you to look for dissertation topics for Chinese culture and society is online resources. These sites are usually very helpful when it comes to choosing topics, writing the outline, getting to know the field, getting quotes, and submitting your work. You can also use these sites to search for jobs for graduates in your discipline. Most likely, you will get jobs in which you will be paid and taught on topics related to your dissertation.Of course, one of the things that y ou have to consider when choosing research paper topics for Chinese culture and society is your topic area. What are the things that you would like to research? When researching a particular issue or a particular culture, you should consider what kind of topic could help you get the information you need. Try to make sure that you understand the principles and facts that are needed to solve a problem or answer a question. Once you understand these concepts, you will have no trouble in getting the information.Of course, as mentioned earlier, researching research paper topics for Chinese culture and society is easy, if you have a general idea about how to go about it. First, you will need to make sure that you have the right background information. This information will be required for the thesis statement.Second, research paper topics for Chinese culture and society usually involve social sciences or humanities such as history, sociology, literature, economics, political science, and political philosophy. Another key factor for choosing a topic is to ensure that it is not too narrow-minded. As long as the topic is a broad one, the scope is more than sufficient. And there are many topics out there in which your research topic will fit.However, it is also important to note that research paper topics for Chinese culture and society require a certain amount of effort and time. In fact, researching a topic is often an uphill battle. This is because many topics that you might find on research paper topics for Chinese culture and society might be hopelessly outdated or irrelevant when it comes to solving the issue at hand.One way to make sure that you choose the right research paper topics for Chinese culture and society is to search for topics that are still current and relevant. For example, a subject such as the issue of cultural diversity is quite relevant today, since many people are discussing it, especially after some of the recent attacks that have occurred in the United States. Also, look for the topics that you would feel comfortable with, but never forget to choose the topic that you are most comfortable with. The last thing you want to do is come up with a topic that is absolutely horrible and that has no meaning at all.As you can see, it does not take long to research topics for Chinese culture and society. However, doing it well is another story. If you do the research properly, you will soon be sitting at the head of the table in your final examination.

How to Go Over Research Papers in Class

How to Go Over Research Papers in ClassI've heard from quite a few students recently who are struggling with the research papers, the tests and other important tasks in class. I wanted to share with you how to go over research papers in class. The purpose of the research papers in your class will largely be determined by the types of materials that you provide in your course, and the work environment that you create. However, before I get into the different methods to go over research papers in class, you need to consider the length of the project that you're in charge of, as well as the purpose of the course.If you're doing a semester project, you can go through the research papers in class with the students at the same time. In this case, the students will be very interested to see the nature of the research that you have done. The shorter the project, the better, because the students will learn to handle your class material in their own way.If you are in charge of a research proje ct, you can go over the materials in class and see how you are implementing the ideas and the class material in your own way. These students may be very disciplined and diligent, and your project will represent the most valuable material for them. They may be very dedicated and eager to work on your project, and in a shorter amount of time. The most important aspect of the project is the cohesiveness that you are able to give them, in terms of the project. Therefore, you will need to make sure that the content and the organization of the research papers and projects are specific to your class.Some of the students in your class may be too advanced in their academic pursuits to take care of your project in the beginning. However, the point of your class is to educate your students and teach them. Therefore, you will want to be prepared to go over the research papers in class in a good and fast manner. Just follow the process described here. You will see that you will be doing much bet ter with the class work, as well as with the class members.You will need to have a meeting with the student in charge of the research papers, in order to go over the materials in class. He or she will be in charge of doing the research papers in class. This will be the person in charge of determining the material that will be used in the class. They will make the determination about the student in charge of the research papers in class.At the meeting, you will be very eager to go over the project with the student in charge of the project. You will need to make sure that you are able to give the students as much support as possible. You will also want to ask the student in charge of the project how the class is progressing. It will take a while for the class to be complete, and you will have to provide the students with as much support as possible. It is not necessary for you to organize the project if you do not have the time to do so.Therefore, you can go over the project with the students and you will have a much better performance from the class work. However, you need to make sure that the project is a form of academic art and not just a research project. The project will represent the most valuable teaching project, and you will be able to give your students a much higher standard of excellence.

Essay Topics For To Kill A Mockingbird

Essay Topics For To Kill A MockingbirdYour kids are growing up and you're trying to think of essay topics for to kill a mockingbird. Your child is good at school and probably has a talent for poetry or composition, but you're not sure how to go about writing a topic for the assignment. Use these tips to come up with essay topics for to kill a mockingbird that they can use when they are older.To kill a mockingbird is to make a small bird. Just think about it for a second. It takes skill and perseverance to kill a mockingbird, just like it takes skill and perseverance to write a great poem or story. No matter what your child is writing about, you can make sure that it is a work of art and you can inspire them to think outside the box, even in writing.The best essay topics for to kill a mockingbird are stories of life and love. Because of the great success of this past summer's movie, 'American Hustle,' many teachers are starting to consider using a story of romance and love in their cl assroom.If your student's text is a fiction piece, it might be a good idea to have a book of short stories written about the topic. You might ask a teacher to write up a story to use as part of the assignment. This way, you are sure that it will be read in its entirety, which can be a real help.You can also look into the subject of war, if your child is taking a political science class. This subject is not as interesting as war or love, but it can definitely be used in an essay about society.One of the best essay topics for to kill a mockingbird is history. If your child wants to go back to a time when America was at peace and people cared about each other, you can consider writing a chapter or two about history and how people lived before the Civil War. Most students need some time to reflect on what they learned about the Civil War and when they will be old enough to read and understand it.As a parent, you can use these essay topics for to kill a mockingbird to help your child exp lore the world they will be living in when they are older. By using an essay topic that is fun and creative, you will be able to guide your child's curiosity while also showing them that education and life are much more than reading a book.

Tuesday, April 21, 2020

Zynga’s Revenue Recognition Dilemma Essay Example

Zynga’s Revenue Recognition Dilemma Essay http://accrualperspective. wordpress. com/2012/10/10/zyngas-revenue-recognition-dilemma/ Zynga’s Revenue Recognition Dilemma Leave a reply Zynga’s Revenue Recognition Dilemma Zynga has been the focus of a highly disputed topic on bookings and revenues as of late. Unfortunately for the online gaming company, many accountants and financial analysts are not in Zynga’s favor on the way that the company has been recognizing revenues. To put the company in perspective, there are 26 million digital farmers via the vastly rampant FarmVille application run by Zynga. In the popular game, Facebook users build farms to produce crops and create the kind of productivity that they desire. This creates the need for virtual, heavy equipment, such as tractors, seeders and harvesters, all which can be bought with FarmVille Currency. Zynga makes money by allowing users to hurry the process by converting real dollars from their credit cards into the virtual currency necessary to get the equipment they need to get the job done. Like FarmVille, Zynga has users across a variety of applications such as CityVille, Words with Friends, and Mafia Wars, all of which using the same models. We will write a custom essay sample on Zynga’s Revenue Recognition Dilemma specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zynga’s Revenue Recognition Dilemma specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zynga’s Revenue Recognition Dilemma specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This type of unique revenue however provokes a unique question; that is, how is Zynga supposed to report revenues from these products that they’ve offered? According to the company’s 10-k report, it’s policies on reporting states that: * â€Å"For the sale of consumable virtual goods, we recognize revenue as the goods are consumed† * â€Å"We recognize revenue from the sale of durable virtual goods ratably over the estimated average playing period of paying players for the applicable game, which represents our best estimate of the average life of our durable virtual goods† And perhaps the most important: â€Å"If we do not have the ability to differentiate revenue attributable to durable virtual goods from consumable virtual goods for a specific game, we recognize revenue from the sale of durable and consumable virtual goods for that game ratably over the estimated average period that paying players typically play our games† This type of fina ncial reporting is simply too confusing and leaves the door open for too much alteration within the reports. Also, this type of unpredictable reporting technique allows the company to skew bottom-line profits and maneuver their earnings to reflect an untrue valuation of the company’s worth. These types of manipulations are especially alarming to users of the financials who are looking to invest in a company that appears to be growing, when in reality it is altering production numbers with every consecutive quarter. In regards to the revenue recognition dispute, the way their accountants estimate average periods that paying players actually play the Zynga games must be validated. In a recent article by Bloomberg’s Cory Johnson, he notes that Zynga has made changes to these estimates five of the last six quarters. These changes made drastically effect the net profits that Zynga is reporting to the public. By taking the estimate and distorting it, they are able to report profits when indeed there are none. It is curious that the auditor assigned to Zynga, Ernst Young, has allowed this method of accounting to be implemented when clearly it is affecting the bottom line. It is also curious that EY is also the auditor for the Zynga’s distributor, Facebook whose Zynga profits have accounted for roughly 12% of its revenue. This â€Å"independence† (or lack there of) calls into question the true authenticity behind these reporting standards and what they mean to the accounting profession as well as financial statement users world-wide. At any rate, this is a topic that needs to be brought to light, discussed and ruled upon. Zynga cannot merely go on reporting as they wish to provoke the appearance of a success while the true profits and losses go unnoticed. http://blogs. smeal. psu. edu/grumpyoldaccountants/archives/746#more-746 http://articles. businessinsider. com/2011-10-12/research/30269486_1_zynga-virtual-goods-bookings http://www. forbes. com/sites/francinemckenna/2012/04/23/how-zynga-facebook-and-groupons-go-to-auditor-rewrites-accounting-rules/

Monday, March 16, 2020

Peer Buddy Program

Peer Buddy Program Secondary schools that have adopted inclusion programs have enhanced performances and interactions of student with disabilities and those without disabilities.Advertising We will write a custom research paper sample on Peer Buddy Program specifically for you for only $16.05 $11/page Learn More These schools adjust themselves according to Individuals with Disabilities Education Act (IDEA) and No Child Left Behind (NCLB) program in order to enhance learning, socialization, and friendship among all students irrespective of disabilities. Thus, the study shows how peer buddy programs serve purposes of enhancing inclusion (Hess and Chester, 2007). Authors like Carolyn Hughes and Erik Carter are outstanding in the field of peer buddy programs. They note that implementation of peer buddy programs step-by-step always gives successful results. Consequently, they identify several reasons and purposes why peer buddy program is important in promoting educational achievem ents among learners with disabilities and those without disabilities (Hughes and Carter, 2008). Well implemented peer buddy programs increase learners’ interests in learning and at the same time establish the role of each participating individuals in inclusion programs. The success of peer buddy program depends on educators, parents, counselors and students. Similarly, program implementations must also create inclusion by identifying unique students’ needs, strengths, weaknesses and common interests. This research paper seeks to establish the purpose, importance, and rationale of the study of peer buddy program on students with disabilities in high school, in both social and academic grounds. The paper will explore how provisions of suitable inclusion programs enhance academic, support, and promote socialization in the school environment. This is only possible through assessing and expanding peer buddy program, and including feedback of all participants. The proven str ategies of peer buddy program should change high schools into supporting and compassionate environment where all learners support one another. However, some studies show that some sections of educators are reluctant to make changes to their current teaching approaches in response to IDEA and NCLB programs.Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Their methods still tend to exclude students with severe cases of learning disabilities (Cowne, 1998). At the same time, some teachers show relaxed approaches to inclusion programs because they do not have experience in such programs. This necessitates the purpose for this research paper. Importance of study This study seeks to find out the importance of peer buddy program in enhancing social and academic achievements of students in high school. Peer buddy programs for students with disabilities in the learning environment have been sources of fundamental concerns for educators and society at large. Consequently, inclusion issues have attracted both legislative and political supports. In every society, there are segments that are fighting to access equality of opportunity and social justice in the national educational systems. Therefore, the study is important in addressing the needs of learners with disabilities in high schools using peer buddy programs. Studies by Troyna and Hatcher established that education systems are necessary in perpetuating or lessening limitations associated with education for marginalized learners (Troyna and Hatcher, 1992). These findings led scholars like Slee, Vlachou, and Pijl critically analyze importance of special education on students with disabilities (Pijl, 1997). On the other hand, Tomlison has concentrated on the impacts of educational underperformance and disadvantages on individuals. In addition, society has placed education at the center of security, employment and opp ortunity (Tomlinson, 2000). Social justice systems have recognized the fact that individual’s characteristics and available resources are not the only factors controlling opportunities in education, and chances in life. Some factors like living conditions, family members and community influence life chances and educational opportunities. In all these, the key to success is social capital. Social capital entails ways of getting networks, trusts and norms that enhance cooperation and coordination for a mutual benefit (Putnamm, 1993). Therefore, a healthy society must rely on its social capital in order to make life possible for its members.Advertising We will write a custom research paper sample on Peer Buddy Program specifically for you for only $16.05 $11/page Learn More The current political situations favor the principle of inclusion and education for an inclusive society. Despite these favors, the failure by many education systems to support inclu sive learning programs is noticeable. Therefore, the aim has been to develop education systems and programs that will enhance the potential of every learner in society, and recognize and appreciate their differences. Chances are that learners who lack access to inclusive and mainstream education will not have all rounded experience. The problem is that people who invented past curriculums never meant schooling to accommodate every child. The disadvantaged learners are students with special educational needs. However, the current education systems tend to accommodate such learners through various programs like peer buddy program. Thus, the importance of the study is to identify how peer buddy programs promote equal learning for learners with disabilities in high school through distribution of social capital. Like any other social program, peer buddy program has also experienced some challenges. The main challenge lies in creating a sustainable social capital and social well-being in a fragmented and struggling school system. However, we must realize that peer buddy program is important when all participants get in an interactive mainstream school environment. For instance, scholars make references to the success of Metropolitan Nashville Peer Buddy Program. Despite these benefits and importance, educators rarely use such achievements to inclusion programs because of their invisibility. Educators must be aware of the contributions students with disabilities make to a school community. This is a problem because not many researchers have concentrated on peer buddy programs. In addition, available information concentrates on the needs of students with disability instead of focusing on the value students with disabilities add to education in a school environment. According to Young, the programs of inclusions have not gone unopposed. Most scholars note that people identify students with disabilities in terms of the relatively low share of social goods they have (You ng, 1990). Educators use various educational programs to reduce noticeable disadvantages in learners with special needs. The challenge is that all these programs rarely contain inputs of those most affected.Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, the programs become undemocratic because the procedures and processes of distributing social goods are not favorable to some of the stakeholders. These procedures and processes show the values and interests of people who are in charge of the education system (Smith, 1986). The participatory approach works well in peer buddy programs. This is because the model advocates for the inputs of all participants. Policymakers use this approach in distribution of the predetermined public goods, status, and inputs of the participants. Participants identify social goods, policies, needs, and practices, which they negotiate and investigate using democratic and justice principles as the ideal approaches. Stenhouse also expresses his concern for the principle of difference because of a balance between an approach that gives all learners equal chances to access cultural goods, and a curriculum developed for the purpose of productive use (Stenhouse, 1975). Stenhouse indicates that student s with natural abilities and suited for the curriculum will gain more than other students. However, the participatory and peer buddy program will benefit all learners in long-term irrespective of disabilities (O’Donoghue and Chalmers, 2000). According to Elliot, accesses to programs like peer buddy enable students to acquire self-esteem in a learning community. This serves the importance of enhancing primary goods of promoting students’ achievements and social status (Elliott, 1991). However, achievements in education also depend on practices and policies of education. Educators have realized that it is only through carrying out comprehensive reforms to the existing educational, and institutional control that primary aims of peer buddy programs can achieve its missions. Past studies on the importance of peer buddy programs focused on education as a whole and ignored individual contributions. These approaches made teachers, learners and other educators irrelevant in the feedback but were only subjects of influence by forces in society. In conclusion, scholars like Bogdan and Biklin noted that any educational achievements knowledge learners got through such means were not helpful but misleading. This is because the approaches did not include the moral dimension of education according to inclusion and justice in education (Bogdan and Biklin, 1982). Rationale of study There are changes taking place in the education system. These changes show that peer buddy programs in education enable schools to accept and retain students with various disabilities. Therefore, this study highlights reasons why studying peer buddy program is necessary among educators. These were the students the education system initially segregated, or were in special schools. There are ways that schools can increase and participate in the provision of inclusion through curriculum support and development of socially representative students’ fellowship. This is the rationale be hind of the peer buddy program study. The issue of how best to give students with superior learning abilities and those who have disabilities is a matter of concern among the educators. Researchers like Oliver argue that mainstreaming does not help gifted learners. Oliver states that gifted students do not suffer from stigmatization and separation, which students with disabilities experience. He insists that separation works better for gifted students. This is because the program provides small class size, and wise use of time and resources than in regular class. In addition, Oliver insists that placement of gifted students in regular class limits their potential and creative abilities. He concludes that mainstreaming and inclusion programs like peer buddy in schools contribute to a diminution of potential in gifted learners. Oliver proposes a system whereby students’ placement should permit and encourage special classes and schools for gifted learners and those with disabili ties (Oliver, 1996). Most professional changes in education systems or structures aim at inclusive practices. Occasionally, these changes begin with an individual through enhancing self-awareness, self-evaluation and changing attitude towards inclusion programs like peer buddy. However, educators only implement those practices they believe promote inclusion. The professional approach to peer buddy program should encourage openness in discussions among participants. It is also necessary for educators to learn how to avoid hasty judgments in introducing new practices (Osgood, 2005). Educators use their own different approaches in peer buddy programs because there are no standard structures of rationality for general inclusion programs. However, there are criteria for making a judgment about peer buddy programs. Educators can only develop such criteria by dialogues among various participants. These discussions and dialogues are mandatory for any in peer buddy program. Educators must mo nitor goals and quality of a peer buddy program as an inclusive approach to learning through the use of problems and feedback. The education system remains the only alternative to solving social challenges in a school environment democratically. Participants can address issues of moral concerns in quality, equality and inclusion. Therefore, the aim of education is to provide a way so that people can comprehend educational equality and equal opportunity as social goods of the education system (Ainscow, 1999). Educators should determine the quality of education with no exceptions of equality. Consequently, educators must note that any peer buddy program must apply reputable educational practices. Researchers have noted that poor educational practices enhance negative practices among participants, to the extent of socially marginalizing learners within and beyond a school environment. Educators believe that equity in education is a matter of physical and human resource. Therefore, they may change peer buddy program into a resource of risk management whereby extents of the learners’ disabilities determine the limits of resource allocation in order to maintain equilibrium in a school environment (Slee, 1996). Slee argues that resources should support the development in school to enhance positive cultures through curriculum, teaching methodologies and extracurricular involvements. Conversely, she argues that the use of resources to enhance peer buddy program and mainstreaming should be challenged. According to Slee, a mere mainstreaming may conceal the underlying issues in peer buddy program, in a school environment. Students’ differences and diversity in a learning environment increase and strengthen the scope of educational culture. Therefore, a change in access to teacher and professional training for the creation of a professional diversity needs to occur in parallel with the increasing student peer buddy program so as to provide role models for di verse and different pupils. Peer buddy programs have situations which are complex in nature and require reconstruction of educational institutions. Therefore, it is better for educators to have insight and reliable knowledge on how such institutions operate. It is advisable to carry out inquiries rather than stick to preconceived ideas. In this regard, experimental inquiry is the basis of a democratic life, which implies a willingness to entertain novel ideas and the personal flexibility to carry out new ways of perceiving and acting. In peer buddy program, promoting students with disabilities to make their own choice is an important step to inclusion. Subsequently, educators must inculcate such choices into teaching programs. Educators must know that students with severe disabilities have limited chances of learning what depends on personal preferences. For instance, students with communication difficulties may not be able to express themselves verbally. Therefore, educators must b e able to identify problem behavior in their actions. At the same time, learners who have intensive support may learn by other means of making preferences. According to Shevin and Klein, teachers should incorporate students choice earlier enough in their instructional programs. Likewise, they should also increase the number of choices and domains for every activity students undertake. In making choices, educators must engage students in clear communication and indentify the extents of such choices (Shevin and Klein, 1984). Peer buddy program must involve goal setting and support. This idea comes from a theory of goal setting and attainment. The theory notes that goals are the main control of people’s actions. Teachers must base their goal setting strategies on identification and clear formulation of ideas in terms of objectives, actions, and tracking techniques. This is a participatory process. Peer buddy program must help students with severe disabilities achieve a step-by-s tep system in setting their goals. This process must ensure that students with disabilities remain as point of learning in the inclusion process. An example of a success story of the inclusion programs is the Metropolitan Nashville Peer Buddy Program. The peer buddy program aimed at inclusion among all learners. The program also aimed at increasing the knowledge capacity in inclusion programs. Finally, peer buddy program also focused on the distribution of information collected for social goods of other inclusion programs. The peer buddy program also aimed at giving support and resources to high school students with severe disabilities so that they become actively engaged in school life. Educators designed the inclusion program to promote students social skills. The Nashville program teaches normal students different manifestations of disabilities and their associated learning difficulties. At the same time, teachers and students learned motivational, instructional, and basic concep ts and techniques on how to help their colleagues with disabilities become part of the main school system (Guth and Hughes, 2011). Learners spent their time (at least a period per day) in activities of their choices, such as games, eating lunch, attending lessons, joining clubs, or just relaxing. The program created role models for students with disabilities. Students with disabilities received support from normal students for skill developments. Peer buddy engaged in collaboration activities with regular, special education teachers, vocational, students, and parents. They also carried out research on transition and inclusion activities. Educators used their findings as a benchmark for implementation of peer buddy programs, or similar ones in other states. In Nashville, there was general improve in all areas of focus. For instance, participants realized fundamental changes in both students with and without disabilities. In addition, students with disabilities participated in school activities than before. At the same time, all participants noticed improved activities and participation in community programs (Presley and Hughes, 1999). The significant social achievement was that all peer buddies showed improvement in interaction and involvements among regular students and students with disabilities. There were the formation of partnerships and friendships among students with disabilities and those without disabilities. Participants also noticed increased activities in leisure and recreational involvements. It is also of interest to note that all high schools in Metropolitan Nashville have incorporated peer buddy programs in their main school systems. There is a peer buddy grant coordinator. The coordinator works with administrators and guidance and counseling teachers in enhancing inclusion among learners with disabilities and learners without disabilities. In this regard, all participants recorded increased acceptance and awareness among participants concerning disabilities. The program developed permanent models that educators used outside Nashville area. Increased tolerance of others Reduced fear of human differences Increased awareness of disabilities Developed friendship with students with disabilities Increased social-cognitive growth 6% 12% 20% 43% 92% Source: Metropolitan Nashville Peer Buddy Program This is how important peer buddy programs have been in Nashville high schools. The programs adopted the use of peer teaching and tutoring to support inclusion in schools. Regular interaction among students without disabilities and those with disabilities built friendship, and promoted learning of new ideas among all participants. In this process, both students acquired new social interaction basic skills. In conclusion, peer buddy program has been important program in enhancing student inclusion and interaction. This is the rationale, importance and purpose of the study. We notice these gains in results of peer buddy program of Metropolitan Nashville high schools. For instance, participants recorded improvement in both social and academic achievements notably in disability awareness, changes in communication skills, understandings among participants in schools and community, making friends, and recognizing individuals’ differences. Reference List Ainscow, M. (1999). Understanding the Development of Inclusive Schools. London: Falmer Press. Bogdan, R. and Biklin, S. (1982). Qualitative Research in Education. Boston: Allyn and Bacon. Cowne, E. (1998). The Senco Handbook: Working within a Whole-school Approach. London: David Fulton. Elliott, J. (1991). Action Research for Educational Change. Buckingham: Open University Press. Guth, C. and Hughes, C. (2011). Inclusion on the High School Level: The Metropolitan Nashville Peer Buddy Program. Baltimore: Brooke Publishing. Hess, F. M. and Chester E. (2007). No Remedy Left Behind: Lessons from a Half- Decade of NCLB. Washington, DC: The AEI Press. Hughes, C. and Carter, E. (2008). Peer Buddy Programs for Successful Secondary School Inclusion. Baltimore, MD: Paul H. Brookes Publishing Co. O’Donoghue, T. and Chalmers, R. (2000). How teachers manage their work in inclusive classrooms. Teaching and Teacher Education, 16(8), 889–905. Oliver, M. (1996). Understanding Disability: From Theory to Practice. London: Macmillan. Osgood, R. L. (2005). The History of Inclusion in the United States. Washington, D.C.: Gallaudet University Press. Pijl, S. (1997). Inclusive Education: A Global Agenda. London : Routledge. Presley, J. and Hughes, C. (1999). Peer Buddy Program Manual: Metropolitant Nashville Peer Buddy Manual. Washington, D.C: Vanderbilt University Press. Putnamm, R. (1993). The prosperous community: social capital and public life. American Prospect, 13, 307–308. Shevin, M. and Klein, N. (1984). The Importance of Choice-Making Skills for Students with Severe Disabilities. The Journal of thc Association for Perons with S evere Handicaps, 9(3), 159-166. Slee, R. (1996). Inclusive education in Australia? Not yet! Cambridge Journal of Education, 26(1), 19-32. Smith, F. (1986). Insult to Intelligence: The Bureaucratic Invasion of Our Classrooms. New York: Arbor House. Stenhouse, L. (1975). An Introduction to Curriculum Research and Development. London: Heinemann. Tomlinson, S. (2000). Ethnic minorities and education: new disadvantages. London: Falmer Press. Troyna, B. and Hatcher, R. (1992). Racism in Children’s Lives. London: Routledge. London: Routledge. Young, I. (1990). Justice and the Politics of Difference. Princeton, NJ: Princeton University Press.