lord of the flies simon as a christ figure Essay - 612 Words

The character of Simon in William Golding’s Lord of the Flies has often been viewed as the Christ figure of the novel. If you were to examine the actions of both Simon and Jesus, you would find a number of incidents that parallel each other. nbsp;nbsp;nbsp;nbsp;nbsp;One of the first things that Simon does that depicts a Christ-like action, is found in chapter 3 when he helps the littluns get fruit, â€Å"Simon found for them the fruit they could not reach† (Golding 56). During his lifetime, Jesus often aided the hungry, one example being when he turned 5 loaves of bread and 2 fish into enough food for thousands of people. Later in the chapter Simon finds himself in the wilderness. While there, Simon was calm and enjoyed the solitude of†¦show more content†¦Many of the prophecies revealed by Jesus were also disregarded and not accepted by everyone. This depicts that both Simon and Jesus were misunderstood by the people around them. nbsp;nbsp;nbsp;nbsp;nbsp;Simon’s encounter with the Lord of the Flies in chapter nine can be seen as a parallel to Jesus’ confrontation with Satan in the desert. Simon and Jesus were both challenged by evil but overcame it. Although, the Lord of the Flies would reveal to Simon that it is the evil within the boys, â€Å"You knew, didn’t you? I’m part of you?† (Golding 143). From this, he reaches an epiphany and later leaves to tell the other boys. While returning to tell the boys, Simon is hit in the side by a spear. Jesus was also stabbed in the side before his crucifixion. nbsp;nbsp;nbsp;nbsp;nbsp;The deaths of Simon and Jesus also had many things in common. Both were killed by members of their community, and were persecuted for the sins and evil of others. The events that directly followed the deaths of Simon and Jesus are very much similar also. According to the Bible, when Jesus was being persecuted â€Å"there was darkness over the whole land† (Mark 15:33) and once he died the earth shook. When Simon died â€Å"the clouds opened and let down the rain like a waterfall† (Golding 153). nbsp;nbsp;nbsp;nbsp;nbsp;One of the last parallels between Simon and Jesus is shown after Simon’s death. While his body laid on the beach â€Å"the strangeShow MoreRelatedLord of the Flies: Simon as a Christ Figure Essay631 Words   |  3 PagesThe character of Simon in William Goldings Lord of the Flies has often been viewed as the Christ figure of the novel. If you were to examine the actions of both Simon and Jesus, you would find a number of incidents that parallel each other. One of the first things that Simon does that depicts a Christ-like action, is found in chapter 3 when he helps the littluns get fruit, Simon found for them the fruit they could not reach (Golding 56). During his lifetime, Jesus often aided the hungry, oneRead MoreWilliam Golding s Lord Of The Flies1044 Words   |  5 Pagesmost literary classics, William Golding’s novel Lord of the Flies contains allusions to the Christian Bible and character archetypes that convey universal ideas. Golding’s story focuses on a group of British schoolboys who are stranded on an island and ultimately succumb to their innate savage tendencies. Literary analysts often compare components of Lord of the Flies to various aspects in the Christian Bible. For instance, the setting in Lord of the Flies is often linked to the Garden of Eden, and someRead MoreSimon Allusion Essay954 Words   |  4 PagesSimon is a character who is a major significance in Lord of the Flies. Simon is one of the boy s stranded on the island after his plane crashed. Additionally, Simon is a member of the choir. As part of the choir, he is under the leadership of Jack. Simon is described as â€Å"...a skinny, vivid little boy, with a glance coming up from under a hut of straight hair that hung down, black and coarse.† (24) He is also prone to fainting. For instance, shortly after the plane crashes, Simon faints in front ofRead MoreEssay on Biblical Allusions in Lord of the Flies727 Words   |  3 PagesBiblical Allusions in Lord of the Flies In the story, Lord of the Flies, there are many biblical allusions; Simon represents Jesus, the pig’s head represents Satan or rather their satanic sides, Jack represents Judas, and the island represents the Garden of Eden. Through out this novel these allusions play large parts in the story and ideals place in the story. Simon, one of the major characters in the story, is set as the allusion of Jesus. Christ always had an affinity with children; inRead MoreLord Of The Flies Allegory820 Words   |  4 Pagesthe allegorical novel, Lord of the Flies by William Golding, the innocence of schoolboys deserted on an island is tested and broken. In a failed attempt to reach safety in the midst of World War II, these boys are stranded on an island to fend for themselves. Golding uses Simon, the archetypal innocent character, in the text to demonstrate the corruption the boys face, as well as the loss of their innocence. Thus, through the characterization of Simon in Lord of the Flies, William Golding symbolizesRead MoreLord of The Flies Essay1673 Words   |  7 PagesLord of the Flies was published in 1954 by William Golding. Today Lord of the Flies is a well known literary criticism. Many schools require their students to read Lord of the Flies because of the literary criticisms in the book. In this paper three themes or literary criticisms are talked about: good vs. evil, symbolism of characters, and maturity of characters. Another topic in Goldings Lord of the Flies is the battle of good vs. evil. Everything seems to start out just fine on the island; theRead MoreCharacter Essay of Simon - Lord of the Flies1041 Words   |  5 PagesThe appearance of Simon in the novel The Lord of the Flies is of great significance and is substantial for the development of the story because he made lots of points in the story. First of all, it is important to state that he sent simple, yet deep messages throughout the novel, with morals behind them. Religiously speaking, Simon can be identified as the Christ-figure in the story. Simon also had a very specific role in the novel in being the character in contact with nature. Simons significanceRead MoreKindness in an Unkind World1228 Words   |  5 Pagesmonster, but not Simon. Throughout William Golding’s novel, Lord of the Flies, Simon is the boy who remains good even when the rest of the world remains cruel. Simon is a quiet boy in the story who shows wisdom a nd civilization, on an uncivilized and savage island. Simon is first introduced when Ralph calls an assembly with the conch in the first chapter. We learn early he is epileptic, but is also a hard worker. When the children of the island start to turn against one another, Simon remains coolRead MoreThe Lord Of The Flies By William Golding1065 Words   |  5 PagesThe Lord of the Flies Essay The Lord of the Flies written by William Golding and published on September 17, 1954 is a story told about a group of stranded boys and their fight for survival against the wilderness and themselves. In this story many signs of symbolism are used by Golding to point out certain aspects of society that Golding thought strongly of. This story on first read may just seem to be a survival- esque piece of literature but, on a deeper look one can find Golding’s true motiveRead More Simon as Christ in Lord of the Flies Essay887 Words   |  4 Pages Simon as Christ in Lord of the Flies  Ã‚      The role of the prophet changes with the society in which he lives. In modern society, a prophet is a visionary, telling people what they can become; in Biblical times, a prophet was the voice of God, telling his people what they had to become to fulfill their covenant with God.   In William Goldings Lord of the Flies, the prophet is a peaceful lad, Simon.   He alone saw that the jungle, which represented freedom and the lack of civilization,

Ethical Principles Of Business Ethics - 1995 Words

BUSINESS ETHICS Ethics is the branch of philosophy that focuses on morality and the way in which moral principles are applied to everyday life. It involves an active process of applying values, which may range from religious principles to customs and traditions. Business ethics focuses on the good or wrong behavior in the world of business, all companies have a responsibility to apply moral and ethical principles to the marketplace and workplace. Also business people have a responsibility to the public and themselves to maintain ethical principles. It is important to study business ethics because is the form in which we integrate essential values such as honesty, trust, respect and fairness in our policies and practices as well as in decision-making at all levels. It is important to grow the business in harmony, and making people feel comfortable. Good ethical practice is also important for a Company when they make their deciscions, because it maximizes profit and reflects good corporate citizenship. The Relationship between Law and Ethics is its Compliance with the law is not always enough to determine the correct behavior. The laws are broad in scope and purpose, they are the expression of the ethical beliefs of our society and prohibit or require certain actions to avoid significant harm to society. In the section about Business ethics and social media, The author explains how now days in order to aquire a job the employer searches Facebook, blogs and twitter toShow MoreRelatedEthical And Ethical Principles Of Business Ethics Essay1163 Words   |  5 Pagesmeaning of business ethics; (1 point) â€Å"Business ethics is the application of moral and ethical principles in a business context.† – In the business society it is not just about what the law says, there are instances that a situation is in accordance with the rule of law, but somehow there are gray areas that violates the common principles of the society. That is the reason why nowadays, moral and business ethics are being observed widely. 3. A discussion of how you and other business leaders canRead MoreEthical Concepts And Principles Of Business Ethics1673 Words   |  7 Pagesregulations designed to ensure proper conduct in business. Plus, individual businessmen and women have their own private consciences to guide them. So do we really need to study business ethics? Is it necessary for businesspeople to be familiar with abstract ethical concepts and principles, and to engage in ethical reasoning? Why / why not? (7 points) I believe it is most certainly necessary for business people to be familiar with ethical concepts and principles. The increasing complexity of today s economyRead MoreThe Five Business Ethics Myths Essay879 Words   |  4 PagesCommon Ethics Misconceptions Trevino Brown (2004) in Academy of Management Executives talked about the five business ethics myths. 1. It is easy to be ethical 2. Unethical behavior in business results from bad people 3. A formal code of ethics is the easiest way to manage them 4. Principled leadership revolves around your leaders 5. At one time, people appeared to be more ethical Pundits and business leaders say being ethical is straightforward when being ethical is complexRead MoreHow Ethics Affects Business Relationships Within An Organization Essay1294 Words   |  6 Pages Business ethics, business relationships and leadership make immense contribution towards influencing an organization’s overall existing culture. They all play a key role in an organization s development, success, and achievement through various aspects. There are numerous ways in which business ethics, business relationships, and business leadership affect an organization’s culture. These impacts can have either positive or negative repercussions. Some of the ways through which the business cultureRead MoreBusiness Ethics And The Ethical Issues1461 Words   |  6 PagesBusiness ethics and the ethical issues in marketing Moral principles that guide the way a business behaves are known as business ethics. However this term has a broader definition. As the word ethics can pose many definitions in a broad context and it can be challenging to find a common understanding of the term, hence, most companies denote the concept of the term ethics as responsible business conduct, business practices or integrity. Business ethics offers a tool for conducting business more effectivelyRead MoreThe Difference Between Professionalism And Ethics1590 Words   |  7 PagesThe difference between professionalism and ethics is professionalism talks about staying professional within your business and always staying up to par about what is going on within a business. Ethics talks about the study of decisions and moral judgment. Ethics is the study of what should be, what is the ultimate good and how to achieve it. People have always thought that the primary purpose of business is to serve society. Business must have a soci ety commitment otherwise businesses cannot enjoyRead MoreEthics and Decision Making1334 Words   |  6 PagesCHAPTER I WHAT IS ETHICS? - Each society form a set of rules that establishes the boundaries of general accepted behavior. These rules are often expressed in statements about how people should behave, and they fit together to form the MORAL CODE by which a society lives. - The term MORALITY refers to a social conventions about right and wrong that are so widely shared that they become the basis for an established consensus. DEFINITION OF ETHICS: ETHICS – is a set of beliefs about right andRead MoreState Farm Ethical Principles And Expectations938 Words   |  4 PagesTAYLOR: STATE FARM ETHICAL PRINCIPLES AND EXPECTATIONS 1 Every business develops a set of ethical principles that they abide by. The business ethical principles intentions: it construct the business certainty in the community , maintain the employees liveried in what the business attempt to have as structural conducts and aid the employees consume principles to make ethical choices that guards the business. In a culture with a diverse assessment structure and augmentedRead MoreOp 10 Principles For Positive Business Ethics Essay799 Words   |  4 Pagesop 10 Principles for Positive Business Ethics By Philip E. Humbert | Submitted On January 04, 2005 Recommend Article Article Comments Print Article Share this article on Facebook 10 Share this article on Twitter 2 Share this article on Google+ 2 Share this article on Linkedin 2 Share this article on StumbleUpon 1 Share this article on Delicious 2 Share this article on Digg Share this article on Reddit 1 Share this article on Pinterest 2 This morning, I read about a company using on-line auctionsRead MoreEthical Management Processes in an International Company1039 Words   |  4 Pagesï » ¿Ethical Management Processes in an International Company Introduction There are five things that can be done by the international business and its managers to ensure that ethical issues are calculated into the organizations business decisions. Those five are as follows: (1) hiring and promotion is accomplished within a framework of personal ethics; (2) the organizational culture is constructed with value placed on behavior that is ethical; (3) the organization ensure that leaders not only speak

“A Question of Torture” by Alfred McCoy Free Essays

â€Å"In April 2004, the American public was stunned when CBS Television broadcast photographs from Abu Ghraib prison, showing Iraqis naked, hooded, and contorted in humiliating positions while U.S. soldiers stood over them, smiling†. We will write a custom essay sample on â€Å"A Question of Torture† by Alfred McCoy or any similar topic only for you Order Now (p.5) Here Alfred McCoy starts his narration. His book â€Å"A Question of Torture† is labeled as a penetration study of fifty years American participation in torture propagation, research and practice. The book reveals degrading and inhumane treatment, cruelty and injustice in US history intensified by tragic personal case studies and experiences. The author deepens in why the tortures were sued, where they were implemented and what the consequences were. It is known that CIA had spent millions of dollars on torture research and the author writes that it combined self-inflicted pain with sensory deprivation with the eternal purpose of creating revolutionary psychological approach. The goal was to develop the first innovation in torture: â€Å"Still, if genius is the discovery of the obvious, then the CIA’s perfection of psychological torture was a major scientific turning point, albeit unnoticed and unheralded in the world beyond its secret safe houses†.   (p.7) The primary techniques in torturing were hooding, isolation, extremes of hot and cold, hours of standing without opportunities to move or to change body position, manipulation of time. In such a way CIA had managed to destroy victim’s senses and his personal identity. All these techniques are claimed to have been used in Vietnam, Iraq, Iran and Central America. For example, Washington is argued to refer to torture in CIA’s prisons and torture-friendly countries. Nevertheless, information obtained through torturing is really worthless as victims were ready to acknowledge their fault even if they were not guilty. McCoy says that the agency used electric shocks and recruited peopled like, for example, Kurt Plotner. The author concludes that the simplest and cheapest methods work the best and, what is more awful, public accepted them more than physical violence. Book Discussion I think that the book â€Å"A Question of Torture† is really shocking and impressive study as the author reveals the most contradictive and painful pages of American history. Nevertheless, the book contributes historical filed as McCoy tends to provide neutral and realistic examples how tortures were used by CIA and where they were used. The author frames historical development of tortures stressing they are sanctioned. He seems to be very concerned with the diminished standards of American nation. However, I agree with McCoy that tortures are rarely affective and it is simply a like looking for a needle in haystack. The book teaches us that once torture is implemented, it results in mass tortures as, for example, tortures in Argentina and Chile during their ‘dirty wars’. Moreover, mass tortures are linked to increased rates of judicial killings. How to cite â€Å"A Question of Torture† by Alfred McCoy, Papers

Marketing Environment Audit & Marketing Plan - Porter Forces Analysis

Question: Describe about the marketing environment audit and marketing plan of the Power Up drink? Answer: Introduction Power Up is an energy drink introduced by a UK based startup- Pure Health Pvt Ltd. The goal of the company is to make its latest energy drink Power Up as the superior and leading energy drink in the domestic market initially and then gradually expand in the international market. The mission of the company is to become the leader in producing the energy drink through organic and hygienic process. This report would be discussing the marketing environment audit and marketing plan of the Power Up drink. The report would also evaluate the marketing communication activities of the competitors of Power Up drink in the energy drink sector. Marketing Environment Audit Role of the marketing environment audit Marketing Audit is an efficient examination of a marketing activities, techniques, objectives and environment with a perspective to distinguishing key issues, problem areas and opportunities. It plays a key role in planning the business arrangement for advertising in a specific market and is useful for outlining marketing plan. This process of marketing audit is the part of the audit process by the management which incorporates financial audit, personnel audit and operations audit. The marketing plan will be pretty much comparable to the arrangement of data in which it prepared on. There are different tools and strategies that can be utilized to lead marketing audit. As per Ph. Kotler, M. McDonald and H. Meffert- marketing audit is an exhaustive, precise, free and intermittent examination of activities, environment, goals and procedures of the organization, which expects to recognize issue ranges and opportunities and proposals for further activity to streamline marketing organizatio n. Marketing Audit process is the premise whereupon an arrangement of activity to enhance performance of the marketing process can be fabricated. The marketing audit process gives answers to inquiries: How the organization is performing in accordance to the customer perception, profitability, and market share? What might it accomplish if it keeps on pursuing its present techniques and where it is reaching? What are its methodologies how has it come to here? One of the best tools of analysing the marketing Audit is SWOT analysis. Strength: Power Up is a provocative, audacious, aggressive brand. Being a start up company it has decided to launch lots of promotions and campaigns for the target audiences and also sponsorships. It is organic and fresh juice. Additionally they are creating some focused and aggressive marketing campaigns that indicate clear strategies and goals. Weakness: Weakness is that the company do not have any reputation in the market. People are not aware of the brand. They have small staff. There is a need of lot of hires to train for and proper organizational learning. Since people have become tech-savy setting up good reputation on the internet will be quite difficult. Opportunity: There is a growing need for organic products in the market. Since the company- Pure Health Pvt Ltd will be focusing on using organic ingredients for preparing the energy drink there is an opportunity to capture the organic market. The company would be focusing on Government Programs to support the energy drink promotions. Additionally the new generation target audiences appreciate high-end labels and bottling so this is an opportunity for Pure health to meet the need. Threat: The business sector is growing and expanding with many opportunities, but developments in the technology will be bit difficult to adapt. Any kind of wrong change in the focus of the company may bring in difficulty for the brand to sustain in the competitive market. Additionally many companies in this sector are setting up vertical integration process through setting up their supply and distribution channels. There are huge fluctuations in the prices being supplied. High competition in the market is creating new marketing campaigns. Macro (external) environment The external environment of the company can be analysed using the PESTLE tool (Political, economic, social, technological, legal and environmental). Political: The energy drinks politically is under investigation because of occurrences where many energy drink companies consumptions has prompted deaths typically in conjunction with liquor utilization. While these deaths are less but are under the consideration of media. Economic: The industry of energy drink has kept extending at a twofold figure rate for the most recent decade, this development has generally been unaffected by the downturn has outperformed other practically identical commercial enterprises. This is truly a demonstration of the developing ubiquity of energy drinks particularly as they have a tendency to be significantly more extravagant than substitutes, for example, mineral coffee. There is a slowdown of worldwide figures of energy drink in the developed economies. Social: The companies of energy drinks are extremely dynamic on social networking sites, for example, Facebook Twitter. Socially the energy drink brands are seen as cool because of the compelling games picture group sponsorships. This cool picture has helped organizations to turn out to be very famous with clubbers, understudies drivers. However, these drinks get a considerable measure of feedback through new computerized media, for example, sites, particularly in connection to deaths that were brought about by inordinate consumption of energy drink with spirits. Alcohol consumptions together with these energy drinks are truly famous amongst clubbers and students because of the energy it boosts. Additionally, many companies of energy drink are being cleared up in the general health pattern which has existed for as long as couple of years, has brought about the arrival of options for sugar. Technological: Technological factors are essentially restricted to enhanced assembling transport capacity. Development in this industry has a tendency to originate from segmentation of product. The most critical Technological consider the Energy Drinks Industry is the Internet. This creation has permitted individuals over the world interface with the brands from the solace of their home, whether it is viral ads to make buzz on YouTube ever or simply collaborating with their online networking page. Legal: Legitimately there is an expanding measure being taken against every single unhealthy products in the market, for example, sodas, particularly in connection to promoting at kids. Energy drinks specifically are taking a great deal of fire from political foundations which are hoping to utmost their purpose of offer. This is down to two reasons rising stoutness amongst youngsters grown-ups, likewise the prominent deaths connected with the consumption of energy drink. Environmental: While there is sure contaminations cause by the assembling of energy drinks. The Industry is exceptionally centered on packaging reusing. The most well-known type of packaging is the aluminium can which is 100% recyclable. A percentage of the least expensive brands do use packaging using plastic for their products however these are less recyclable. Key contemporary trends The sales of energy drinks worldwide came to 44 billion in 2014 (about $49.9 billion), as indicated by BeverageDaily.com, an online news administration covering the beverage and food industry. That is a 5% increment more than 2013 deals. Energy drinks are a piece of the more extensive soft drink classification, which incorporates carbonated refreshments, foods grown from the sports drinks, bottled water, vegetable juices and refreshment concentrates. The market of energy drink has become saturated, making it hard for little and new organizations to contend. No organizations seem to represent a genuine risk to Rockstar, Monster or Red Bull performance. There may be room in the market for energy drink in for organizations that separate themselves from the main players' brands, which look strikingly comparative in their publicizing, advancements, and sponsorships. Contenders face difficulties, for example, circulation, getting rack space, and by and large offering something interesting from the huge three- Red Bull, Rockstar and Monster. Second trend in the market of energy drink is with extra fixings that should improve athletic execution and recuperation. We may additionally begin seeing more energy drinks beetroot extract and creatine, n-acetyl-l-tyrosine, protein, branched-chain amino acids (BCAAs). Other moderately new mixed bags of existing energy drink have offering focuses like no caffeine, no calories, no sugar and no carbs. There are additionally espresso flavours and non-carbonated flavours. Other promoting methods incorporate restricted version beverages offered just in certain store chains and flavours customized for distinctive nations. The non-alcoholic drink industry has been changed due to the introduction of this energy drinks in the market. As Generation Y ages, they will expand favour energy drinks that fit into a healthier, more develop way of life. Drink organizations ready to exploit this demographic movement will wind up on top. With close indistinguishable choices customers get confounded and head to solidness as the first-mover this has a tendency to be Red Bull. Beast handled this test by presenting items and flavours for each taste realizing that once a client in the end attempted and discovered a Monster beverage they appreciated they'd be more inclined to attempt other Monster items later on. Creature is as yet focusing on the same market as Red Bull however its doing as such with item separation. Differentiation in terms of experience, quality, price, packaging and ingredients can be verging on any. Porters Five Forces analysis Substitute threats: The threat of substitutes is high for the energy drinks in the market. Various energy products, sodas, fruit juices, soft drinks are available in the market. The consumers have many choices to meet their needs. Rivalry threat: Presently there are many energy drinks brands in the market like Rockstars, Red Bull, Monster etc. Red Bull has already captured the energy drink market with major market share. There is threat is high from the present competitors in the market. New entrants threat: The energy drink market has already reached its saturation. But still many entrants are entering the market. Companies like Pepsi, Coca Cola are also planning to introduce their own energy drink. Since the entering cost is less in this industry many new entrants are entering and creating high threat. Bargaining power of suppliers: The suppliers bargaining power is less as the raw materials and ingredients are easily available. Bargaining power of buyers: The bargaining power of customers is high as there is high availability of products in the market to switch too. Any chances in this area can decrease the purchasing power. Marketing Plan SMART objectives The objectives of the organization are: To achieve minimum of 40% market share within 2017 in the energy drink market sector To offer the best quality drink and best service to the customers, employee value and expand in the international markets like Asia, USA and Australia Developing an online shopping process with 2017 for busy target audiences STP strategy Power Up is a way of life and self-expression brand image that engages the more youthful ladies portion of the millennial generation. Digital and social networking is the favoured approach to achieve the objective business sector, and a lot of advertising ought to be committed in this area. A wellbeing cognizant item with no calories, carbs, or sugar will be offered to speak to the millennial market overall. Labelled product data is additionally imperative to these subcultures, and the brand will be speaking to the transparent and authentic prerequisites of the group. This shows that the Power Up initially would be following benefit segmentation. Power Up will diversify the drink market by being organic in its nature. This drink will help to lessen the fat formation in the ladies' body furthermore serves to stimulate and be strong and energetic throughout the day. Power Up will be targeted in two categories: secondary target audiences like Amusement Parks, hotels, mall, restaurants, Movie Theatres, Airports or Railway, Pharmaceutical shops, Supermarkets and shops. Additionally the primary market would be the women of age 20-40 years old, who love to have more nutritional products, are health conscious and are price sensitive. Power up will be positioned as the low price product with high quality nutrients. The company will be using the penetration strategy which targets the price sensitive people and also helps to enter the market. It is purely organic in its nature and uses only vegetables, fruits and dry fruits. 7Ps of Marketing Association ought to dependably dispatch a fruitful product marketing mix with correct place, right value, utilizing the right marketing promotions for the products. 7P's is a developed marketing mix that comprises of promotion, place, price and products, physical evidence, process and people. Product: There are three different levels of product- core, augmented and actual. What the customers are actually getting from the brand or the products is the core benefit. The core benefit of Power Up is to keep the women energetic, refresh their mind and reduce fat. The actual benefit of the product is that it is 100% organic. The extra benefit that makes the product augmented is post- purchase service provided to the customers to collect their feedback. The product life cycle is divided into four different stages, introduction stage, growth stage, maturity stage and decline stage. The Power Up is in the introduction stage. The product sales in this stage are low and are vital at this stage to make the clients mindful of this item and its advantages. The promoting expense at this stage is high for Pure Health as there is a fast need to expand the attention to the buyers. Place: Product will be launched initially in main cities of UK and then would try to capture the untapped markets. Consumers can buy this energy drink Power Up from pharmaceutical shops, any super markets and other shops like sweets shops, beverages shops etc. Additionally by 2017 the organisation would be opening an online shopping place where people can buy from sitting at home. Price: The Company would be following a penetration pricing strategy which will offer low cost product in its introduction stage of life cycle then gradually increase the prices as and when they keep growing in the market. The prices are: 50 Oz Can: 1.00 16 Oz PET Bottle:0.75 8 Oz PET Bottle: 0.30 Promotion: For promoting the product in the UK market the company would be using Internet marketing. The product will be displayed in the Facebook, Twitter and website along with its benefits. A free health e-book will be provided to the women to take care beauty and health. Additionally, TV advertising will also be used. The promotion will be basically indicated amid the time when ladies revive themselves by seeing TV in all the channels. Here the local lady would be highlighting the product as a brand ambassador. Addition print media will also be used. The product will be promoted in the national magazine after the grand opening of the 3 branches in UK. People: The advancement key is the remunerating framework and inspiration in the association to address the issues of the representatives and thus meeting the clients need. Training and development will be the key method to prepare the workers to comprehend the business sector and present the item in the business sector. Physical evidence: Power Up, will be intensely actualizing the digitisation process for watching the needs of ladies and their patterns of being solid and delightful by being accessible on facebook and own sites. The items will likewise be sold in fundamental urban communities of UK at first and afterward will be extending in different urban areas as well. Process: To achieve better sales revenue the following process will be used: Source: Made By Author Promotional strategy The Power Up will use the focus generic business strategy of Michael Porter. It is utilizations the niche marketing strategy by concentrating on a solitary target market. In this method the association primarily concentrates on few target audiences like Women. This helps the company have strong benefits over its competitors in the market. It utilizes both the variations of Focus system that is cost concentrate by looking for expense advantage by setting low value contrasted with the rivals in the objective portion furthermore differentiations concentrate by making 100% organic drink using vegetables or fruits and dry fruits mix. As Power Up is serving the clients exceptionally, the company have a tendency to build up strong image of the brand utilizing this product, expand brand dedication furthermore expand the benefit (Kossowski, 2007). Additionally, branding also plays a vital role in the promoting the product. Branding reflects the nature and number of all the elements of a brand that the organisation offers. Traditionally there are three main branding options: Individual brand, family brand and corporate brand. Individual Branding: Every brand has an alternate name, putting it into an acknowledged competition against diverse brands from the same association. Individual brand names ordinarily allow more noticeable versatility by permitting a blend of unmistakable things, of shifting quality, to be sold without bewildering the customer's impression of what business the association is in or debilitating higher item quality (Wright, 2006). Family Brand: A typical name for brand is used for all the results of the association. The goodwill joined with the family name of the brand points of interest all brands and the use of the name in notification of one brand helps the progression of every single one of brands passing on the family name (Davis, 2010). Corporate Branding: Here the association utilizes the organization name as a part of item being dispatched (Kotler and Pfoertsch, 2010). Pure Health Pvt Ltd will be utilizing individual brand name for Power Up which would just be concentrating on the Women's energy and health in UK first. The slogan that will be used for this make it balance with Power Up. This slogan is chosen to show how women need to balance their career and home both equally (Shimp and Shimp, 2007). Additionally a TV advert will be used. To highlight the energy effect and the nutritional value of Power Up, the company uses the broadcast media platform to promote the product. It uses the support of doctor to highlight the value of the ingredients present in Power Up(Shimp, 2010). Picking the casting, the company, shuns the allure and soundness of nearby local Woman from UK will be chosen as the brand ambassador of Power Up, adjusting both her career and home effectively with energy till day ends. This would be a TV advert for 57mins highlights the obligations of ladies as a mother, calling furthermore wife and the tiredness she feels by the day's end, as yet staying with numerous obligations to finish. Having the Power Up drink she feels new, enthusiastic and again starts her work with fresh mind and energy. Toward the end it will demonstrate the offer of buy 1 get one free (Shah, 2014). Additionally bulletin campaigns will also be used. An innovative outlining of Billboard can be hard to draw in and miss in thought from miles around. Bulletins are the most surely understood appearance of open air promoting. Broad and prominently set, promoting workplaces are industriously considering new and innovative ways to deal with use them to grab the thought and inventive vitality of their proposed target audiences (Fillis and Rentschler, 2006). Evaluation of the Competitors Marketing Communications Activities Energy Drink is a developing area. Canadian, a worldwide refreshment statistical surveying association, expresses that in the previous ten years, caffeinated drinks' volume has more than quadrupled crosswise over both nations. The business volume is required to grow however at a lower rate, showing of a quick drawing closer develop business sector state (Langley 2013). As per the Canadean, various elements have expanded caffeinated drinks' volume. These components incorporate the accompanying: expanded purchaser premium, new buyers, expanding of item varieties, and expanded advertising. Red Bull caffeinated beverage is driving the business sector of caffeinated drink in a matter of seconds. The business volume for caffeinated beverages is relied upon to increment but at a lower rate, demonstrating of a quick drawing closer develops business state (Langley 2013). In 2012, Red Bull was the second biggest brand driving development altogether Non-Alcoholic Beverages altogether Supermarkets. Red Bull remains the world's most-expended caffeinated beverage with 5.2 billion jars sold in 2012 (euromonitor.com, 2013). Red Bull Energy Drink has 13 stock keeping units over various sizes, flavours, and configurations including the Energy Drink, Sugar free, and The Editions (fmcg.co.nz, 2014). Red Bull propelled new releases because of its mind-boggling pattern in the classification, demonstrating that shoppers were requesting expanded decision inside of their most loved caffeinated beverage brands. In October 2012, Red Bull discharged three new flavor variations The Blue Edition (Blueberry), The Silver Edition (Lime), and The Red Edition (Cranberry) (fmcg.co.nz, 2014). Red Bull aluminum container supplanted the current glass bottle in September 2012. This was a development for a caffeinated beverage to move far from glass jugs to give the buyer a novel drinking background (fmcg.co.nz, 2014) The present purchaser patterns for the caffeinated beverages section incorporate refreshment and premium evaluating. Refreshment The line between caffeinated beverages and carbonated drinks are starting to obscure. Already, shoppers requested caffeinated beverages only for practical reasons and searched somewhere else for refreshment. Today, customers are requesting that drinks give utilitarian advantages and refreshment (fmcg.co.nz, 2014). Premium valuing Consumers are willing to pay a premium cost if the item conveys an important recommendation that is taste, mixed bag, practical advantages, and refreshment (fmcg.co.nz, 2014). Practical advantages identify with expanding body vitality without the utilization of drug. Consequently, caffeinated beverages were at first well known with sportspeople. However, today, overall public is requesting refreshment and vitality for routine workdays (fmcg.co.nz, 2014). In 2011, Red Bull $185 million caffeinated savers class Australia by owing 36 % (Blain 2011). Red Bull has additionally possessed the capacity to keep up its authority by taking after specific procedures recorded underneath. Launch Red Bull Editions, aluminium container presented (Energy drinks 2014) Owns wide circulation channel like contender V (Blain 2011). Sponsors and claims great sport's universal groups Advertise internationally 5.3 billion jars sold in 2013 (Company 2014). The ever green free drink promoting strategy. Slogan "Red Bull Gives You Wings" rouses competitors and the adolescent (Oswald, 2015). Red Bull actualized Wall-to-Wall Production at the creation site which means jars are fabricated and filled on the same site. In this manner, more than 7,000,000km of truck travel is spared every year in light of the fact that void jars are not transported for filling. One end to the other Production additionally spares 5,313 tons of CO2 emanations each year (Can lifecycle 2014). Red Bull is profoundly included in corporate social obligation. Red Bull jars are light in weight and 100% recyclable. Reusing a Red Bull can takes 95% less vitality than making one. Red Bull GmbH intentionally changed to aluminium jars. The jars weight 60% less weight and spares valuable crude material. Likewise the jars can be reused again and again without loss of value (Can lifecycle 2014). Positioning map of Power Up In the map it is seen that the position of Power Up in the market is analysed, against the market share and the brand loyalty. The market share is taken in the vertical axis and the brand loyalty is taken in the horizontal axis. The market share of Red Bull is the highest in the market so as the brand loyalty. The people prefer red bull than any other beverage, and it is closely followed by Monster and Rockstar. Power Up has a low market share compared to the others. In the year 2014, it was seen that the market share of Red Bull was 43%, followed by Monster 39% and Rockstar 10%, it is seen that Power Up has less than 10% market share and NOS has a market share of 3%. Conclusion In conclusion it can be said that the report has effectively analysed the marketing plans and audit of a new energy drink launched by a startup. The drink is named as Power Up which is introduced by Pure Health Pvt Ltd. The drink is targeted towards the women of age 20-40years are health conscious and are price sensitive. The report finds that Power up would be using the benefit segmentation. It would segment the market based on the value it adds to the consumers. The report also makes a competitor analysis of the product. The main competitor is Red Bull. 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